The Unstoppable Evolution of TV to Total Video

About this event

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Join us for an interactive roundtable around the next evolution of TV: Total Video. In this virtual roundtable we'll dig into the challenges, and opportunities, this new Total Video landscape presents to marketers. Our panel includes Paul Alfieri, CMO of Cadent, Stuart Smith, CMO of Caulipower, and Kevin Hunter, EVP and Head of Innovation at Catalina

We are witnessing the next great evolutionary leap in television. Since entering mainstream America in the 1950s, TV has been growing and morphing. The current explosion of internet-based channels, providers and content is fueling an evolution that would impress even Charles Darwin.

Over the years, programming has been delivered to audiences on television sets via airwaves, cable and set-top box. Marketers relied on mass reach and demographics to target audiences.

In this latest TV transmutation, however, content is available on-demand and online from a growing lineup of direct-to-viewer providers. Viewers are able to consume content anywhere, anytime on connected personal devices. It’s a flourishing landscape that includes everything from Netflix, Hulu and YouTube to newcomers Amazon Prime and Disney+ to a dizzying array of niche streaming services.

In this new data-rich environment, marketers can now target segmented audiences based on interests and purchasing habits, not merely demographics

Welcome to the evolution into next generation TV: total video.

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Speakers


Host

  • Kevin Hunter

    Kevin Hunter

    Catalina

    Executive Vice President, Chief Commercial Officer & Head of Innovation