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Mark-Hans Richer, Chief Marketing and Innovation Officer at Fortune Brands led a recent CMO Club Virtual Roundtable around how CMOs can generate “new value” for their organizations during this time of extraordinary uncertainty. In a first reveal to The CMO Club, Richer introduced his “T-Method” framework for how Marketers can identify opportunity areas.
In moments of crisis, CMOs have the opportunity to build the foundations for the most creativity and value creation, Richer said. Organizations are looking to the CMO to create that value, to help bridge past the uncertainty across the organization.
Knowing Your Customer Is Everything
Businesses Need Marketing Leadership Now More than Ever
“The ability to have agility, flexibility, and nimbleness right now is more important than ever.” – Jon Suarez-Davis, SVP, Marketing Strategy and Innovation, Salesforce
Richer’s T-Method introduces a process for identifying areas for value creation and stability as a marketing leader.
“The T-Method for marketers is a construct to address what a CMO can do now to add the most value.” – Mark-Hans Richer
Review Your Trust Base
Make the Transformation Case
Recognize Today’s Transitions
“In this situation, the CMO can rise above and be the preeminent C-suite player.”
– Mark-Hans Richer
Listen to the full Virtual Roundtable as Richer expands on the key pillars of the T-Method and how CMOs can add value to their organizations in this time of great uncertainty.
Fortune Brands Home & Security
Chief Marketing and Innovation Officer, and SVP / General Manager Consumer-Connected Channel