Marla Skiko is a pioneer in the digital marketing and media space focused on creating data informed solutions and insight driven consumer experiences. As US & Global Head of Media for Ford Motor Company, Marla oversees the strategic approach to creating relevant connections with consumers for Ford and Lincoln brands around the world. Marla works across teams both internally and with agency partners to leverage data driven capabilities to maximize the effectiveness of precision marketing while driving innovation across media touchpoints.Marla brings more than 25 years of experience in marketing, emerging media, content and a deep understanding of the consumer spectrum. She was the digital lead for Publicis Media’s Multicultural practice where she was EVP, Director of Digital & Data Solutions. She also spent 16 years at SMG Multicultural, and Tapestry, where she oversaw the agency’s digital division driving firsts such as first in language search efforts and first multicultural video upfront.Marla was named one of Advertising Age’s “Women to Watch” in 2009 for her future-focused innovations in the digital space. Her team has also won many IAB MIXX awards for excellence in digital. Marla was also awarded the 2015 MAFA Trailblazer award for technology and innovation.Marla earned a Bachelor of Science from the University of Illinois in Champaign-Urbana.