The Fair Exchange: Creating Meaningful Data Exchange Between Brands and Consumers

Virtual Events
Thu, Oct 21, 7:00 AM (PDT)

About this event

In this virtual roundtable we will explore how to create meaningful data exchanges between brands and consumers. We’ll discuss practical, actionable approaches to building experiences that maximize the ROI we get out of our customer acquisition and profiling investments.

We’re in perpetual pursuit of customer insights to build ever-richer profiles for our ever-expanding communities. But acquiring these customer records has its costs, and the insights we gather will only pay dividends when we thoughtfully and strategically apply them. 

Join The CMO Club, Michelle Peterson, CMO at Pressed, and Richard Lees, Chief Strategy Officer at Merkle, as we have a discussion on shifting the narrative from data as a thing, a resource, to data as a strategic asset with which to build relationships that give you an advantage on the experience battleground. We hope to see you there! 

Not a member but interested in attending? Request to register here! 


  • Michelle Peterson

    Michelle Peterson


    Chief Marketing Officer

    See Bio
  • Richard Lees

    Richard Lees

    Chief Strategy Officer


    See Bio