The Data Driven Way to Customers' Hearts

Virtual Events
Thu, Mar 24, 12:00 PM (PDT)

About this event

Watch the full recording here!

Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into short-term approaches to digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead.

But what if you could build a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers like them? 

Join us for a conversation with Neil Hoyne, Google’s Chief Measurement Strategist, and author of Converted: The Data-Driven Way to Win Customers’ Hearts. In this interactive virtual roundtable, Neil will unpack proven, research-backed strategies to win the hearts of your customers. Don’t miss this chance to talk to one of the world’s leading minds on data-driven marketing.

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Speaker


Host

  • Jon Suarez-Davis

    Jon Suarez-Davis

    Salesforce

    SVP, Marketing Strategy & Innovation