The Collision of Internal and External Comms in the Age of Social Media

Virtual Events
Wed, Jan 12, 2022, 8:00 AM (PST)

About this event

Watch the full recording here!

In an age where every employee is empowered to speak their voice with social media, it’s now imperative for CMOs to align external campaigns and messaging with a corresponding internal comms plan. The consequences for misinterpretation and unwanted exposure are real—and the challenge is great—especially for CMOs without the means to manage messaging internally.

Join us for an illuminating virtual roundtable where we explore the intersection of internal and external comms in the age of social media. We’ll discuss strategies and best practices on navigating this razor’s edge with Sangeeta Prasad, CMO at Slalom, Kim Storin, CMO at Zayo Group, and Jill Unikel, SVP Employee Marketing and Engagement at Salesforce. 

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