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In an age where every employee is empowered to speak their voice with social media, it’s now imperative for CMOs to align external campaigns and messaging with a corresponding internal comms plan. The consequences for misinterpretation and unwanted exposure are real—and the challenge is great—especially for CMOs without the means to manage messaging internally.
Join us for an illuminating virtual roundtable where we explore the intersection of internal and external comms in the age of social media. We’ll discuss strategies and best practices on navigating this razor’s edge with Marcus Wild, CMO at Fisher Funds, and Heath Walker, Head of Marketing and Communications of Mantel Group.
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Head of Marketing and Communications
Experienced Head Of Marketing Communications with a demonstrated history of working in sports, major events, technology and automotive industries. Skilled in Management, Strategy, Experiential Marketing, Content, Advertising, and Event Management. Strong marketing and communications professional with a Master's degree focused in Business from Deakin University.
An impassioned marketeer for over 17 years, developing and implementing world class brand, sales and marketing strategies for iconic brands like Xero, Fairfax Media, Yellow and Fisher Funds.
With an appreciation and understanding of the value and effect of highly targeted marketing and a strong brand in both a local and global capacity, Marcus is determined to continue to sit at the cutting edge of marketing, always looking for new and exciting ways to maximise the effect of marketing efforts and ultimately achieve unparalleled results