Jeff Sass, CMO at PAW.com took members through a deep dive into what's been happening and what could be happening within Clubhouse as it relates to CMO's - personally, and professionally. We discussed how you can leverage this burgeoning platform to enhance your brand as well as the challenges presented by the "audio-only" live broadcast format?
Watch the recording here!
Check out the highlights here:
What is Clubhouse?
- Launched March 2020
- Audio Only Social Network
- No video, No images (except profile image), No messaging (link to Twitter, Instagram)
- Nothing is recorded or archived*
- iOS only (limited Android in May?)
- Invite only
- $0 revenue, unclear business model
- 10 million active weekly users
- This Week: Series C at $4 Billion Valuation
- Led by Andreessen Horowitz
Why all the hype?
Influence
- Silicon Valley
- Hollywood
- FOMO
Diversity
- All Races, Genders, Social Status
- Serendipity
- Many points of view
Authenticity
- Real people, Real voices
- Nothing to hide behind
Convenience
- Dead simple – listen, or talk, anytime, anywhere
- Easy to multi-task
Should CMO's Care?
Personally?
For your Brand?
Ask Yourself: What’s Your Goal?
- How can Clubhouse help you achieve that goal?
Pros of Clubhouse
- Shiny New Object
- First mover advantage
- Media attention
- Storytelling
- Connections
- Feedback
- Conversation
- Collaboration
- Creativity
Cons of Clubhouse
- Shiny New Object
- Growing, but still small
- Unlikely to move the needle
- Not everyone is there
- Not a direct sales channel
- Not an advertising channel
- Like Jeff says: "TIME-CONSUMING, TIME-CONSUMING, TIME SUCK!!!"
- Human Labor Intensive
What are brands doing on Clubhouse?
- Game Shows – CashApp
- Partnering with Influencers
- Staying Relevant
- Hiring “Pro” Moderators
- Creating Clubs
- Sponsoring rooms
What's next for CMO's?
- Experiment (personally & professionally)
- Low Risk (mostly)
- How can you scale it?
- Partner with Clubs
- Partner with Influencers
- Empower employees & customers
- Expand to other Audio Platforms
- Extend to other channels
- Join the Club(house)!
Want to learn more or are interested in talking further about Clubhouse? Reach out to Jeff Sass!
