The Clubhouse App - Fad or Fantastic? What it can or should mean for CMO's and your brands

Virtual Events
Tue, Apr 20, 9:00 AM (PDT)

About this event

Jeff Sass, CMO at PAW.com took members through a deep dive into what's been happening and what could be happening within Clubhouse as it relates to CMO's - personally, and professionally. We discussed how you can leverage this burgeoning platform to enhance your brand as well as the challenges presented by the "audio-only" live broadcast format? 

Watch the recording here! 

Check out the highlights here: 

What is Clubhouse?

  • Launched March 2020
  • Audio Only Social Network
  • No video, No images (except profile image), No messaging (link to Twitter, Instagram) 
  • Nothing is recorded or archived*
  • iOS only (limited Android in May?) 
  • Invite only
  • $0 revenue, unclear business model
  • 10 million active weekly users
  • This Week: Series C at $4 Billion Valuation 
  • Led by Andreessen Horowitz 

Why all the hype?

Influence

  • Silicon Valley
  • Hollywood
  •  FOMO

 Diversity

  • All Races, Genders, Social Status
  • Serendipity
  • Many points of view

Authenticity

  • Real people, Real voices
  • Nothing to hide behind

Convenience

  • Dead simple – listen, or talk, anytime, anywhere 
  • Easy to multi-task 

Should CMO's Care?

Personally?

  • Yes

For your Brand?

  • It depends

Ask Yourself: What’s Your Goal?

  • How can Clubhouse help you achieve that goal?

Pros of Clubhouse

  • Shiny New Object
  • First mover advantage
  • Media attention
  • Storytelling
  • Connections
  • Feedback
  • Conversation
  • Collaboration
  • Creativity 

Cons of Clubhouse

  • Shiny New Object
  • Growing, but still small
  • Unlikely to move the needle
  • Not everyone is there
  • Not a direct sales channel
  • Not an advertising channel
  • Like Jeff says: "TIME-CONSUMING, TIME-CONSUMING, TIME SUCK!!!"
  • Human Labor Intensive 

What are brands doing on Clubhouse?

  • Game Shows – CashApp
  • Partnering with Influencers
  • Staying Relevant
  • Hiring “Pro” Moderators
  • Creating Clubs
  • Sponsoring rooms 

What's next for CMO's? 

  • Experiment (personally & professionally) 
  • Low Risk (mostly)
  • How can you scale it?
    • Partner with Clubs
    • Partner with Influencers
  • Empower employees & customers 
  • Expand to other Audio Platforms 
  • Extend to other channels
  • Join the Club(house)! 

Want to learn more or are interested in talking further about Clubhouse? Reach out to Jeff Sass! 

Speaker

  • Jeff Sass

    Jeff Sass

    PAW.com

    Chief Marketing Officer


  • Host

  • Jon Suarez-Davis

    Jon Suarez-Davis

    Salesforce

    SVP, Marketing Strategy & Innovation