Jeff Sass, CMO at PAW.com took members through a deep dive into what's been happening and what could be happening within Clubhouse as it relates to CMO's - personally, and professionally. We discussed how you can leverage this burgeoning platform to enhance your brand as well as the challenges presented by the "audio-only" live broadcast format? 

Watch the recording here! 

Check out the highlights here: 

What is Clubhouse?

• Launched March 2020
• Audio Only Social Network
• No video, No images (except profile image), No messaging (link to Twitter, Instagram) 
• Nothing is recorded or archived*
• iOS only (limited Android in May?) 
• Invite only
• $0 revenue, unclear business model
• 10 million active weekly users
• This Week: Series C at $4 Billion Valuation 
• Led by Andreessen Horowitz 

Why all the hype?

Influence

• Silicon Valley
• Hollywood
•  FOMO

 Diversity

• All Races, Genders, Social Status
• Serendipity
• Many points of view

Authenticity

• Real people, Real voices
• Nothing to hide behind

Convenience

• Dead simple – listen, or talk, anytime, anywhere 
• Easy to multi-task 

Should CMO's Care?

Personally?

• Yes

For your Brand?

• It depends

Ask Yourself: What’s Your Goal?

• How can Clubhouse help you achieve that goal?

Pros of Clubhouse

• Shiny New Object
• First mover advantage
• Media attention
• Storytelling
• Connections
• Feedback
• Conversation
• Collaboration
• Creativity 

Cons of Clubhouse

• Shiny New Object
• Growing, but still small
• Unlikely to move the needle
• Not everyone is there
• Not a direct sales channel
• Not an advertising channel
• Like Jeff says: "TIME-CONSUMING, TIME-CONSUMING, TIME SUCK!!!"
• Human Labor Intensive 

What are brands doing on Clubhouse?

• Game Shows – CashApp
• Partnering with Influencers
• Staying Relevant
• Hiring “Pro” Moderators
• Creating Clubs
• Sponsoring rooms 

What's next for CMO's? 

• Experiment (personally & professionally) 
• Low Risk (mostly)
• How can you scale it?
• Partner with Clubs
• Partner with Influencers
• Empower employees & customers 
• Expand to other Audio Platforms 
• Extend to other channels
• Join the Club(house)! 

Want to learn more or are interested in talking further about Clubhouse? Reach out to Jeff Sass!