The AI Marketing Canvas: Five Steps to Implementing AI Into Your Marketing Toolkit

Virtual Events
Tue, Aug 10, 8:00 AM (PDT)

About this event

AI and Machine Learning have quickly evolved from leading edge niche technologies to accessible tools that every business can and should be implementing to drive top-line growth and to reduce costs. The question for CMOs has moved from “Why should I be looking to employ AI and machine learning?” to “How should I go about doing so, and how can I use AI and machine learning to help me win in the market?”

Join us for a discussion about how to implement and integrate AI into your customer and brand strategies. Our guest speaker will be Jim Lecinski, Clinical Associate Professor of Marketing at Northwestern University's Kellogg School of Management. Jim will share the AI Marketing Canvas, a five-step roadmap for integrating artificial intelligence into the marketing toolkit that was built from the best practices of leading global brands. Attendees will also receive a copy of his book which further dives into the roadmap. This engaging conversation will discuss the implications of AI and machine learning for you, your team, your culture and your brand.

Not a member but interested in attending? Request to register here!

Speaker

  • Jim Lecinski

    Jim Lecinski

    Northwestern University's Kellogg School of Management

    Clinical Associate Professor of Marketing

    Jim Lecinski is a marketing educator and advisor. His focus is Marketing Strategy and Digital Transformation. He has 30+ years of experience driving successful business results for major brands by developing and implementing integrated, omni-channel and digital marketing programs.Following a notable twelve year career at Google, where where he was Vice President of Customer Solutions for the A...

    Read More

  • Host

  • Jon Suarez-Davis

    Jon Suarez-Davis

    Salesforce

    SVP, Marketing Strategy & Innovation