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AI and Machine Learning have quickly evolved from leading edge niche technologies to accessible tools that every business can and should be implementing to drive top-line growth and to reduce costs. The question for CMOs has moved from “Why should I be looking to employ AI and machine learning?” to “How should I go about doing so, and how can I use AI and machine learning to help me win in the market?”
Watch the recording for a discussion about how to implement and integrate AI into your customer and brand strategies. Our guest speaker was Jim Lecinski, Clinical Associate Professor of Marketing at Northwestern University's Kellogg School of Management. Jim shared the AI Marketing Canvas, a five-step roadmap for integrating artificial intelligence into the marketing toolkit that was built from the best practices of leading global brands.
Northwestern University's Kellogg School of Management
Clinical Associate Professor of Marketing
Jim Lecinski is a marketing educator and advisor. His focus is Marketing Strategy and Digital Transformation. He has 30+ years of experience driving successful business results for major brands by developing and implementing integrated, omni-channel and digital marketing programs.Following a notable twelve year career at Google, where where he was Vice President of Customer Solutions for the Ame…