The way people shop is rapidly transforming. Today's consumers are engaging with brands across an increasing number of properties outside their physical and virtual four walls. Adoption of these emerging and disruptive channels -- including voice, in social apps, messaging platforms, on marketplaces, and even in connected products -- have accelerated over the past two years.
In this session, Rob Garf, VP and GM Retail, Salesforce will share insights and learnings from the 2021 holiday shopping season and discuss how retailers are pushing their brand to wherever shoppers go next -- from discovery to purchase and service.
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VP and GM, Retail