Shifting from Customer Experience to the Customer's Experience: The Role of Marketing Post-Pandemic

Virtual Events
Tue, Jul 27, 10:00 AM (PDT)

About this event

The pandemic didn't just accelerate digital transformation, it accelerated the digital transformation of customer behaviors, expectations, values, and also aspirations. Even with the proliferation of vaccines and the eventual light at the end of the tunnel, the world will only continue to evolve around what Salesforce Global Innovation Evangelist Brian Solis calls, "Digital Darwinism."

Technology, innovation, markets, will only continue to force or inspire the ongoing transformation of businesses to keep up with evolution. But who's going to champion and lead that change? Who's going to set the standards for customer engagement and experiences throughout their journey that align with the progress of society and markets?

The role that understands at a data and empathetic level, what matters to customers, what doesn't, and how to deliver desired experiences and outcomes needs ownership.

In this session, Brian will explore the new role experience plays in marketing and the opportunities for new leadership to reimagine customer journeys (and experiences). 

Speaker

  • Brian Solis

    Brian Solis

    Salesforce

    Global Innovation Evangelist

    Brian Solis is Global Innovation Evangelist. He's also an 8x best-selling author, international keynote speaker, and digital anthropologist. Forbes has called him “one of the more creative and brilliant business minds of our time" and ZDNet has said that Brian is “one of the 21st century business world’s leading thinkers.”For over 20 years, Brian has studied Digital Darwinism to understand the ...

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  • Host

  • Jon Suarez-Davis

    Jon Suarez-Davis

    Salesforce

    SVP, Marketing Strategy & Innovation