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Raja Rajamannar, Chief Marketing and Communications Officer and President at Mastercard, chatted with Peter Krainik, Founder of the CMO Club, sharing the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.
Listen to the full Virtual Roundtable [56:21]
With Raja's new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers, being released February 2021, he spoke to us about the fifth paradigm of marketing, and how marketing leaders need to shift to be at the forefront of future change.
Raja and Pete also discussed some of the best strategies and tactics to pursue during this shift, as well as how we can best drive breakthroughs through innovative thinking.
All members who attended live will be receiving a code to pre-order Raja's new book. If you weren't able to join us live, you can pre-order his book here!
Interested in hosting a virtual event similar to one's like this? Email email@example.com to get on the calendar in the new year!
Chief Marketing & Communications Officer and President