Putting Customer Experience at the Center of Marketing Strategy

Virtual Events
Thu, Mar 18, 8:00 AM (PDT)

About this event

Let’s face it: Competition is tougher than ever these days, and competing on either price or product just doesn't work like it used to. So what’s left? How can we stand out in a crowded marketplace that is constantly evolving? The answer is customer experience.

In this fun and engaging session, customer experience coach and former Fortune 500 executive Dan Gingiss will teach the audience how customer experience can be your company’s ultimate differentiator, creating a competitive advantage with word-of-mouth marketing that cannot be copied. You’ll learn how to: 1) identify the types of experiences people share most often and why; 2) apply an easy, 5-step framework for creating remarkable, shareable experiences; and 3) leverage examples from many other companies across industries that have been successful with these simple, practical, and inexpensive ideas.

When you create a remarkable experience for your customers, they become your best marketers and salespeople. The result is more customers, who stay longer, spend more, and recommend your company to others.


  • Dan Gingiss

    Dan Gingiss

    The Experience Maker

    Chief Experience Officer

  • Host

  • Jon Suarez-Davis

    Jon Suarez-Davis


    SVP, Marketing Strategy & Innovation