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In this fun and engaging session, customer experience coach and former Fortune 500 executive Dan Gingiss spoke with members about how customer experience can be your company’s ultimate differentiator, creating a competitive advantage with word-of-mouth marketing that cannot be copied.
Check out the highlights:
Implement the WISE Approach When Planning Your Customer Experience Strategy
1. Witty - Using communication channels to be more clever and fun, and thus more memorable
2. Immersive - Creating experiences that customers feel in their bones, and that are consistent throughout
3. Shareable - Being intentional about finding the ideal moment to get people to share with friends, family, and social media followers
4. Extraordinary - Up-leveling the experience to be just a bit better than ordinary, which represents the vast majority of experiences out there
And for an extra kick of wonderful customer experience - Be Responsive!
5. Responsiveness - Engaging with customers when they share their brand experiences
To continue the conversation, join the discussion: what is your company doing to give customers the best experience possible, and what are examples of remarkable customer experiences you've experienced lately?