Product Marketing | Heroes or Scapegoats?

Virtual Events
Thu, Jun 16, 9:00 AM (PDT)

About this event

Watch the full recording here!
The scope of product marketing is often misunderstood and poorly defined. As product marketers have taken on responsibilities that were traditionally held by other departments, establishing boundaries of accountability and responsibility has become a challenge for CMOs.

This virtual roundtable will aim to clearly define what product marketing is, and address the new opportunities and challenges it brings for CMOs. Our panel will include: Erica Morgenstern, CMO at Virgin Pulse, Erin Newkirk, Chief Brand & Marketing Officer at Caribou Coffee, Michelle Denogean, CMO at Side and Sean Gilfillan, CMO at Viasat Government. Join us on Thursday, June 16, 2022 at 9:00am PT, you won't want to miss this!

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Panelists

Moderator

  • Jon Suarez-Davis

    Jon Suarez-Davis

    Salesforce | The CMO Club

    SVP, Marketing Strategy & Innovation