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According to Marketing Week, "B2B marketers must use the current disruption to shift their habits and focus on more effective ways of working and communicating."
This is not a time to sit still and wait for things to improve. CMO Club members are plotting the future and adjusting dials to come out of this stronger.
Jon Suarez-Davis, SVP Marketing Strategy and Innovation at Salesforce, Shonodeep Modak, CMO of North America at Schneider Electric, and John Jacko, EVP and Chief Growth Officer at Pentair, led a recent CMO Club Virtual Roundtable emphasizing some of the key strategic areas that CMOs should be heavily weighting during this crucial time.
“You have to reachout directly to your customers and listen to what they want. What are the opportunities that they want to realize? What are the challenges they're trying to solve?” - Jon Suarez-Davis, SVP Marketing Strategy and Innovation at Salesforce
“Mapping your go-to-market is extremely important. Especially now that digital touch points are as important as physical touch points. It's a huge opportunity for us to take what's happening today and capitalize on the fact that our salespeople are remote. They need those insights, and we can deliver them.” - Shonodeep Modak, Chief Marketing Officer North America, Schneider Electric
“These are the same people who are on Facebook and other digital media at night, and they’re looking for that kind of simplified information. We took 36 websites down to one, and people started to see us as an enterprise, versus a collection of pieces.” - John Jacko, EVP and Chief Growth Officer at Pentair