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Jamie and Lisa will share their expertise and lessons learned on new approaches for improving results and engagement via E-commerce as CMOs. Topics will include leveraging analytics and personalization, new website design alternatives, addressing privacy issues, working with outside agencies and data providers, and more.
CMO Club members looking to improve their expertise and help their brands become more successful via E-commerce will benefit from this virtual roundtable.
I'm a digitally savvy, business development and marketing executive with significant experience building teams, creating new products and delivering results for my colleagues and clients.I excel and thrive in "uncharted territory" and have always reinvented or created my job. I have a proven track record for helping clients anticipate cultural shifts and benefit from innovations in technologyI worked for Microsoft and produced original content and delivered revenue from brands that had never previously purchased digital advertising.I was part of the Expedia team that successfully executed an IPO from Microsoft to become an independent public company.I built a successful research and consulting practice within Creative Artists Agency and am recognized as an expert on millennial and Gen Z consumers.Im a dynamic public speaker and have had the honor of sharing my point of view around the world at events that range from The Future of Storytelling, Google's Think Retail conference and CES to the Milken Conference and Marketo's global sales conference. I write and comment on consumer marketing strategies for publications such as Advertising Age, The New York Times, Forbes, and the Wall Street Journal.I'm a catalyst in an organization and bring tremendous creativity, ideas and the proven ability to create and execute global marketing and business development programs.Currently I am passionate about translating the complexities of data-driven marketing to inspire colleagues about the creative potential for modern consumer engagement.
Lisa Goldson Armstrong
Resideo
I have 20+ years of business experience, with 15+ years in B2B/B2C marketing and a decade in information technology. I am passionate about all things digital and delivering a triple bottom line impact (profit, people and planet).I have focused my career as a strategic marketing leader with expertise in developing, prioritizing and capitalizing on opportunities to drive business growth. I’m able to connect the dots between the strategic plan on paper to what physically needs to be accomplished to deliver on that strategy.One of the most satisfying challenges has been to lead teams through complex branding strategy, customer centric digital transformation and the optimization of value creation in product development innovation to accelerate revenue and margin growth.My broad industry experience covers Manufacturing, Transportation, Energy, Construction, Home Improvement, Water, Sustainability, Environmental Services, Software Development and Information Technology.My expertise includes Business Strategy, Business Analytics, Brand Strategy, Data Science, Product Development, Digital Marketing, Business Development, Mergers & Acquisitions, Venture Capital and Thought Leadership.