The erosion of cookies doesn’t have to signal the demise of personalized, integrated, contextually relevant interactions with customers. In a recent Virtual Roundtable, Carol Kruse, Board Director at Valvoline, and Mike Peralta, GM of Marketing Solutions at T-Mobile led a discussion about ethically sourced first-party data that’s helping marketers define audiences and reach customers in mobile-first ways. Where tech giants are closing doors, Mobility Data is opening windows. Questions Answered The CMO Club members can watch the full Virtual Roundtable here
T-Mobile
GM, Marketing Solutions
Valvoline
Board Director