The erosion of cookies doesn’t have to signal the demise of personalized, integrated, contextually relevant interactions with customers. In a recent Virtual Roundtable, Carol Kruse, Board Director at Valvoline, and Mike Peralta, GM of Marketing Solutions at T-Mobile led a discussion about ethically sourced first-party data that’s helping marketers define audiences and reach customers in mobile-first ways. Where tech giants are closing doors, Mobility Data is opening windows.
Questions Answered
The CMO Club members can watch the full Virtual Roundtable here
T-Mobile
GM, Marketing Solutions
Experienced general manager driving revenue, go to market, product management and operations across the Americas, EMEA and APAC. Skilled in developing teams, sales and market strategy, and interdepartmental collaboration. Able to form strategic alliances among a diverse constituency. Expertise working with brands and agencies across multiple industry verticals and large and mid-market clients. ...
Valvoline
Board Director
Accomplished Marketing professional and entrepreneur in both start-up and Corporate environments, who is equally comfortable with consumer insights and creative delivery as with data and technology. Believes that the marriage of Art and Science is where the magic happens and business value is created. Named #27 on Fast Company's annual "Top 100 Most Creative People in Business", Awarded Ad:Tech's Industry Achievement Award for pioneering contribution in Digital marketing, and awarded Media Post "All-Star". History of close agency partnerships to deliver creative marketing that drives business-value, winning awards such as Cannes Lions, Sports Emmy, Promax Titanium honors and more.
Self proclaimed data nerd and champion of the intersection of technology and consumer behavior has driven my expertise in Digital and data-driven customer experience and marketing. CPG Brand Marketing at Coca-Cola and Clorox, and driving media company tune-in, traffic and downloads as CMO of ESPN. Sports & Entertainment marketing expertise. 20 years experience in Digital/Mobile/Social marketing including branding and acquisition, media planning, mobile/social/online creative delivery and optimization, engagement-focused web/mobile product development, sophisticated data-driven 1:1 marketing, loyalty programs and integrated CRM strategies, and technology platform design and implementation.
Transformation CMO, internal change champion, and strong team builder with demonstrated history of driving innovation inside big companies through building strategic relationships, sharing test and learn results, delivering business value and leveraging leadership skills. Passionate about creating great teams through a focus on individual development and growth, open communication, leading by example, sharing a common vision and having fun.
