The erosion of cookies doesn’t have to signal the demise of personalized, integrated, contextually relevant interactions with customers. In a recent Virtual Roundtable, Carol Kruse, Board Director at Valvoline, and Mike Peralta, GM of Marketing Solutions at T-Mobile led a discussion about ethically sourced first-party data that’s helping marketers define audiences and reach customers in mobile-first ways. Where tech giants are closing doors, Mobility Data is opening windows.
Questions Answered
The CMO Club members can watch the full Virtual Roundtable here
T-Mobile
GM, Marketing Solutions
Experienced general manager driving revenue, go to market, product management and operations across the Americas, EMEA and APAC. Skilled in developing teams, sales and market strategy, and interdepartmental collaboration. Able to form strategic alliances among a diverse constituency. Expertise working with brands and agencies across multiple industry verticals and large and mid-market clients. St…
Valvoline
Board Director