Mobility Data and the App-First Approach to Reaching Customers

Virtual Events
Tue, Oct 12, 8:00 AM (PDT)

About this event

Customer demand for contextually relevant marketing content across screens is accelerating just as big tech is down-shifting the tools marketers need to deliver on those expectations. But where tech giants are closing doors, mobility data is opening windows.

Join The CMO Club’s very own Carol Kruse, Board Director at Valvoline, and Mike Peralta, GM of Marketing Solutions at T-Mobile to understand more about mobility data — ethically sourced broadband data that marketers can use to define new audiences and reach customers in mobile-first ways.

The erosion of cookies and tracking technologies doesn’t have to signal the demise of personalized, integrated, contextually relevant interactions with customers. Join us for a discussion about mobility data and get briefed on the powerful new signals that the app-first approach delivers.

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Speaker

  • Mike Peralta

    Mike Peralta

    T-Mobile

    GM, Marketing Solutions

    Experienced general manager driving revenue, go to market, product management and operations across the Americas, EMEA and APAC. Skilled in developing teams, sales and market strategy, and interdepartmental collaboration. Able to form strategic alliances among a diverse constituency. Expertise working with brands and agencies across multiple industry verticals and large and mid-market clients. ...

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  • Host

  • Carol Kruse

    Carol Kruse

    Valvoline

    Board Director

    See Bio