Marketing's Role in Driving Environmental Sustainability: Strategies, Challenges and Solutions

Virtual Events
Thu, Aug 11, 12:00 PM (EDT)

About this event

Watch the full recording here!

As the impacts of climate change become an increasingly stark reality, the CMO has a pivotal role to play in their company’s sustainability strategy. But sustainability means different things for every company, and the role of the CMO often changes accordingly.

Join us as we discuss the current landscape of sustainability in marketing today. Grounded in a survey of nearly 50 CMOs from Fortune 500 companies, we’ll discuss the strategies they’re pursuing, the challenges they’re facing, and what they see as the key factors to overcoming those challenges.

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Speakers


Host

  • Bec Heinrich

    Bec Heinrich

    Deloitte

    National Growth and Transformation Leader - Deloitte Greenhouse - Managing Director

    See Bio