For years, marketers did not really have to pay attention to customer experience. After all, their core function was to improve brand awareness and acquire new customers. But today, things have changed. Customer experience (CX) is how a customer or client feels about every single interaction they have with a company, and that often begins with advertising or marketing.
Marketers now have the opportunity to set the stage for the future experience that a customer will have when doing business with the company. And marketing techniques can have an immediate impact on people’s perception of the brand. While marketers continue to fight for the attention of prospects in a day and age where there is an almost immeasurable amount of competing content, it
becomes even more important for companies to differentiate themselves by the experience they provide rather than by the content they create.
In this exclusive Ask Me Anything session, you'll have the opportunity to pick the brain of former Fortune 500 executive Dan Gingiss, who held marketing leadership positions at Discover, Humana and McDonald's. Even having led almost every marketing channel at some point in his career, he now believes that a remarkable customer experience can be the single best marketing strategy. Bring your questions about marketing and customer experience and help make this session the most valuable event you attend all year!
Not a member but interested in attending? Register here!