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Renata Ferraiolo, VP Marketing NA at SC Johnson and Heidi Matheys, CMO at Valvoline, share insights into how consumer behavior is changing, and discuss what’s working and what’s not for leading transformation within their companies to support these behavioral changes. This roundtable is catered towards marketing executives leading brand and company-wide transformation.
Once we exit the pandemic and things return to whatever normal will the focus persist on safety, will you revert to transparency, or pivot to more luxury/white glove or something else?
Safety in store, and safety back on the road.
Is there optimism for the future?
How are marketing execs leading transformation in response to growing concerns and shifting consumer behavior regarding sustainability?
Are you organizing your work and your teams differently with different messaging, media and shifting importance of channels? Are your people rising to the occasion or are you having to make more of the decisions yourself?
If you are focusing more on e-commerce when you haven’t normally focused on it, it is a hard shift. Make sure the right people are in the right places and what that should look like
All working remotely and jobs are changing. Things are becoming more connected—more than they have been historically. How do you ensure the right connections in departments and teams? How am I making sure that the insights from the customer service center are reaching the right marketing teams?
How is the pandemic effecting your planning cycle
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