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CMOs have never had more pressure to develop their marketing organizational skills to compete in a totally new environment. In this members-only CMO Club roundtable, Julie Cary and Monica Pitzner will lead a group discussion on ideas and insights to set yourself up for success, with resources to continue to develop your knowledge base, leadership skills, and prioritizing self-care.
A Dynamic and Strategic Growth Marketing Executive who creates impactful results while building authentic and sustainable brands. Julie is a collaborative and innovative leader who transforms cultures focused on the customer experience. She provides a unique balance of creativity and analytics which catapults measurable outcomes by leveraging her multi-industry successes while utilizing her breadth and depth of expertise.Accomplishments:Growth: 9 years of RevPar (share) Growth and unit growth from 535 to 900+hotels; product market share increase from 62 to over 80%; reversed share decline with +20% in sales.Performance Marketing/CRM: industry innovator in search, social, display and CRM creating over $170 mil in ecom sales annually; Google beta partner; top performing brand in meta search; improved marketing ROI to $20+ using modeling and multi touch attribution.Digital Commerce: increased ecom sales from 13.5% to over 20% of revenue mix through performance marketing, site optimization, mobile and digital innovations.Brand Strategy: Developed new positionings, identities, and campaigns for major brands driving awareness, perception and differentiation resulting in new customer acquisition, revenue and unit growth. Utilized customer segmentation and innovative insights to drive breakthrough, award winning and results driving creative.Loyalty: increased loyalty contribution from 27% to 47% of revenue with program innovation and CRM.Innovation/ Product Development: developed new food segment and packaging. First to market with digital customer experience initiatives that drove revenue and loyalty membership..Customer Experience: Led Here For You, which was transformative to the culture, and decreased customer complaints.Data and Marketing Tech: Brought advanced analytics that increased ROI over 100%, improved loyalty and Net Promoter. Built CRM, databases and personalization technology capabilities to enable revenue growth.Competencies:Brand & Enterprise Strategy | Digital Commerce | Customer ExperienceData Analytics and Customer Insight| Advertising/Media/Digital Performance Marketing | Agency ManagementLoyalty/CRM/Personalization | Innovation | Franchise/Multi Unit | Product DevelopmentP & L Management |Marketing Technology ImplementationCultural Leadership encompassing Employee and Customer ExperienceExperience with Private Equity and Transition to IPO, Private Sale ProcessTurnaroundsBOARD EXPERIENCEGlobal Retail Marketing AssociationCORPORATE BOARD MEMBERJack’s Family Restaurants
Monica Pitzner
Three Dog Bakery
A difference maker and business builder with an entrepreneurial mindset, I create value through branding, marketing, digital transformation, innovation, and commercial execution. A dynamic leader with the analytical chops to analyze, prioritize, manage and facilitate disruptive solutions that open new markets, grow revenue and forge innovation pipelines.I have delivered results in sales, marketing, new product innovation and commercial roles that have molded me into an empowering cross-functional leader and growth cultivator.Following crowds is not my thing. Finding new pathways and creating results from the ground up is.A builder by nature, I have a distinctive ability to take in complex situations, pinpoint the key issues and implement solutions with very lean resources. Living and working in 5 countries with amazing people and teams from all walks of life gave me the most valuable lesson in corporate life: that most powerful agent of change is not leadership rhetoric, nor motivational principles on a wall, but a happy and motivated human spirit. I therefore strive everyday to touch a heart before I ask for a hand. To use my heart and head in order to lifts spirits up in good and bad times.Here are the things I bring to the table, when all is said and done:* A clear and focused direction with the ability to pivot when needed.* A strategic thinker and smart doer that brings big ideas to life* A pragmatic approach that cuts through inefficiencies to get things done.* A reliable cross-functional partner who rolls up her sleeves to build capabilities from the ground up.* A passionate and authentic human being who walks along with others in their triumphs and needs.* A fierce advocate for a culture that "walks the talk".Areas of expertise:* Business strategy* General management* Marketing strategy and execution* Digital transformation* New product innovation* Product management* Commercial execution* Global management* Team leadership* P&L ownershipOutside of work I am a passionate traveler, wellness enthusiast, dog lover and aspiring baker on the look for new recipes.
