Carol Kruse, Board Director at Valvoline, and Elisabeth Charles, Board Member at At Home Group Inc., joined The CMO Club and our members for an incredible discussion about being an effective board member, as well as defined the different types of board and how and why you should join one.
Check out the highlights from the roundtable
What are the different types of boards and the benefits of each?
How and Why to Join a Board
Start with Your "Why" You Want to Join a Board
How to Join a Board
How to be Effective on a Board
Resources to Learn More
Resources for help on your board search
Diligent Network (free)
Him for Her (free)
Spencer Stewart (reach out to Dave Scott if you need a connection!)
Silicon Valley Executive Exchange (for people in the California Bay Area)
Want to continue the conversation? Let's take it to the discussion board! Also, keep an eye out for more sessions on joining and being on a board, coming soon!
At Home Group Inc.
Accomplished Marketing professional and entrepreneur in both start-up and Corporate environments, who is equally comfortable with consumer insights and creative delivery as with data and technology. Believes that the marriage of Art and Science is where the magic happens and business value is created. Named #27 on Fast Company's annual "Top 100 Most Creative People in Business", Awarded Ad:Tech's Industry Achievement Award for pioneering contribution in Digital marketing, and awarded Media Post "All-Star". History of close agency partnerships to deliver creative marketing that drives business-value, winning awards such as Cannes Lions, Sports Emmy, Promax Titanium honors and more.
Self proclaimed data nerd and champion of the intersection of technology and consumer behavior has driven my expertise in Digital and data-driven customer experience and marketing. CPG Brand Marketing at Coca-Cola and Clorox, and driving media company tune-in, traffic and downloads as CMO of ESPN. Sports & Entertainment marketing expertise. 20 years experience in Digital/Mobile/Social marketing including branding and acquisition, media planning, mobile/social/online creative delivery and optimization, engagement-focused web/mobile product development, sophisticated data-driven 1:1 marketing, loyalty programs and integrated CRM strategies, and technology platform design and implementation.
Transformation CMO, internal change champion, and strong team builder with demonstrated history of driving innovation inside big companies through building strategic relationships, sharing test and learn results, delivering business value and leveraging leadership skills. Passionate about creating great teams through a focus on individual development and growth, open communication, leading by example, sharing a common vision and having fun.
Change agent, general manager and CMO who has built world-class consumer brand organizations and capabilities in CPG, restaurants and specialty retail. Omnichannel experiences include brick and mortar, e-commerce, DTC, multi-level and international. Notable success launching and scaling new, high-growth concepts and creating transformational brand platforms for Petco and Athleta. Foundation in strategy developed at Bain and Company. Delivers outsized sales growth, profitability, and customer acquisition/retention by defining a brand’s unique value proposition, creating compelling go-to-market strategies leveraging a modern marketing mix, improving processes and hiring and inspiring top talent.