How Can Marketing Organizations Drive Growth

Virtual Events
Thu, Apr 22, 11:00 AM (PDT)

About this event

This presentation, based on a recent article in Harvard Business Review, describes how modern marketing organizations create value. While there are many opportunities to create value, most organizations pursue a subset of these value opportunities. Join MarCaps as they cover their research that shows a stronger alignment between the chosen value configuration and its capabilities drives growth. Benchmarking data from various industry sectors is used to demonstrate the sales impact of closing the gap. We look forward to seeing you there! 

Not a member but interested in attending? Register here! 


  • Shubu Mitra

    Shubu Mitra


    Co-Founder Chief Operating Officer

  • Host

  • Jon Suarez-Davis

    Jon Suarez-Davis


    SVP, Marketing Strategy & Innovation