This presentation, based on a recent article in Harvard Business Review, described how modern marketing organizations create value. MarCaps joined The CMO Club and our members, as they covered their research that shows a stronger alignment between the chosen value configuration and its capabilities drives growth. Benchmarking data from various industry sectors is used to demonstrate the sales impact of closing the gap.
Watch the full recording here!
Read the highlights and view the data here!
MarCaps
Co-Founder Chief Operating Officer
