How Can Marketing Organizations Drive Growth

About this event

This presentation, based on a recent article in Harvard Business Review, described how modern marketing organizations create value. MarCaps joined The CMO Club and our members, as they covered their research that shows a stronger alignment between the chosen value configuration and its capabilities drives growth. Benchmarking data from various industry sectors is used to demonstrate the sales impact of closing the gap. 

Watch the full recording here! 

Read the highlights and view the data here! 


Speaker


Host

  • Jon Suarez-Davis

    Jon Suarez-Davis

    Salesforce

    SVP, Marketing Strategy & Innovation