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This presentation, based on a recent article in Harvard Business Review, describes how modern marketing organizations create value. While there are many opportunities to create value, most organizations pursue a subset of these value opportunities. Join MarCaps as they cover their research that shows a stronger alignment between the chosen value configuration and its capabilities drives growth. Benchmarking data from various industry sectors is used to demonstrate the sales impact of closing the gap. We look forward to seeing you there!
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Co-Founder Chief Operating Officer