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The pandemic drove radical changes in consumer behavior, upending models for not just e-commerce, but for commerce in general. Dentsu’s President and Chief Strategist Jon Reily is a 25-year commerce veteran and serial entrepreneur. He’s done two tours at Amazon with leadership roles at both the Bookstore and Consumer Electronics, and has advised hundreds of F500 companies on commerce strategy. Jon is joined in this Virtual Roundtable by RealEats CMO Richard Leslie, who brings on-the-ground insights and innovative approaches to navigating in these challenging times.
The disruption of the tsunami that is the pandemic is exacerbated by the seismic iOS 14.5 shift and the algorithm changes, attribution changes, and CPA fluctuations it triggered. And we know even more consumer privacy driven aftershocks are coming. It’s harder than ever to see around corners, predict consumer behavior, and make reasonable forecasts. This Virtual Roundtable explores how brands are adapting to the radically evolving customer value exchange by diversifying their channel strategies and exploring new models to stay connected to their always-on customer in this ever-changing market.
President and Chief Strategist