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Being a CMO in 2022 is not easy. Marketers' responsibilities have expanded far beyond just creating and delivering messages. The role now increasingly overlaps with sales, product, and customer success as CMOs are expected to engage with prospects and customers dynamically throughout the funnel.
Amidst all this change, CMOs are expected to define, adapt and justify their role while focusing on a constantly moving target. It’s no wonder CMOs have the highest turnover rate in the C-Suite.
In this virtual roundtable with Jonathan Holman from Spencer Stuart and Virtualware's David Moreno, we will discuss how the role of the CMO is evolving and how CMOs and companies can navigate this transition in the most effective way possible.
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With more than 15 years of experience in executive search, Jonathan Holman is a member of Technology, Media, Telecommunications and IT Services Practice in Europe, Middle East and Africa at Spencer Stuart. He is also a membe…
With more than 15 years of experience in executive search, Jonathan Holman is a member of Technology, Media, Telecommunications and IT Services Practice in Europe, Middle East and Africa at Spencer Stuart. He is also a member of the Marketing & Sales Practice and specializes in the appointment of commercial leadership roles including Chief Executives, Chief Revenue Officers and Chief Marketing Officers.
Extensive executive search experience
- Since joining Spencer Stuart in 2013, Jonathan has led numerous international assignments working with both large, global multi-national listed corporations through to smaller, private equity backed companies.
- Prior to joining Spencer Stuart, Jonathan was a consultant for a U.K. based boutique search firm specializing in the Technology & Professional Services practice.
- Jonathan started his career with a niche management recruitment firm, specializing in recruiting finance professionals.
- Jonathan is a graduate of King’s College London, where he earned a Bachelor of Arts degree in War Studies.
Chief Marketing Officer