Evolution of the CMO - Virtual Roundtable

Virtual Events
Wed, Jul 27, 12:00 PM (BST)

About this event

Watch the full recording here!

Being a CMO in 2022 is not easy. Marketers' responsibilities have expanded far beyond just creating and delivering messages. The role now increasingly overlaps with sales, product, and customer success as CMOs are expected to engage with prospects and customers dynamically throughout the funnel.

Amidst all this change, CMOs are expected to define, adapt and justify their role while focusing on a constantly moving target. It’s no wonder CMOs have the highest turnover rate in the C-Suite.

In this virtual roundtable with Jonathan Holman from Spencer Stuart and Virtualware's David Moreno, we will discuss how the role of the CMO is evolving and how CMOs and companies can navigate this transition in the most effective way possible.

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Speaker


Host

  • David Moreno

    David Moreno

    Virtualware

    Chief Marketing Officer

    See Bio