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Event Wrap Up:
Let’s talk art versus science and the focus on leveraging emotional versus rational decisions and answer the question: should all CMO decisions around content marketing be data driven? Join Patrick Bernardi, CMO at Hu-Friedy, and Armen Najarian, CMO & Chief Identity Officer at Agari, for a discussion on how to leverage heart and science to create a real utility in marketing.
Should all CMO decisions around content marketing be data driven?
How do you approach risk in content marketing?
How can you be more authentic?