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Event Wrap Up:
A recent Gartner survey forecasts that for 85 percent of marketers, data will drive significantly more decisions by 2022.
But can content marketing decisions all be data-driven, or is it a balance between art and science? Patrick Bernardi, CMO at Hu-Friedy Group, Armen Najarian, CMO at RSA Security - Fraud & Risk Intelligence, and Jon Suarez-Davis, CMO at Salesforce, led a recent CMO Club Virtual Roundtable that explored where art and science converge in effective content marketing.
“Inside a person are these churning emotions. How do I compare? Am I good enough? You've got to tap into those secret things that are inside in order to really be relevant and breakthrough with your content.” – Patrick Bernardi
“The number one skill that every marketer should have is copywriting. Everyone has to be comfortable expressing their thoughts in a pithy way. Copywriting is the foundation for great content and great marketing strategies and programs.” – Armen Najarian
“Let’s engage directly with these people. Let’s build a relationship. Let’s see if we can learn from them. Let’s interview them. Let’s get some great content from this.” – Armen Najarian