Consumer Privacy and The Quest for Trust

Virtual Events

Wed, May 26, 2:00 PM (UTC)

Join The CMO Club, Tariq Hassan of Petco and Bill Schneider of SheerID, on May 26th at 10:00 a.m. EST (7:00 a.m. PST | 3:00 p.m. BST) as they explore the increasing requirements for consumer privacy and how smart marketers see this as an opportunity to build trust and drive closer customer relationships. You won't want to miss this! We hope to see you there.

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About this event

Watch the recording here! 

For many years, marketers have subsisted on a steady diet of 3rd party data to target and acquire customers, personalize messages and, ultimately, drive growth. But those days are numbered.

Increased consumer privacy regulations, new requirements by technology platforms, and consumer-driven demand for more data protection and transparency are creating significant barriers for marketer’s ability to use 3rd party data. But does the push for more data protection and transparency open up opportunities for marketers to rethink how they deliver brand experiences and build trust?

In this roundtable, Tariq Hassan of Petco and Bill Schneider of SheerID explored how marketers are navigating the future without a deep-seated reliance on 3rd party data and how leading CMOs are completely transforming their business to draw a strategic line between digital investment, closer customer relationships and ROI in their Quest for Trust.


  • Tariq Hassan


    Chief Marketing Officer

  • Bill Schneider


    VP of Product Marketing


  • Jon Suarez-Davis


    SVP, Marketing Strategy & Innovation