Listen to the full Virtual Roundtable [56:57]
Watch the Highlights Video [3:02]
For new CMOs, the enormity of the position and the vastness of responsibility is intimidating. Three senior marketers with highly successful careers recently told The CMO Club about their first days on the job, and the core values they embraced that led them to prosperity.
Our panel included: Christine Nashick, CMO & CEO at DHL Express, Syl Saller, Executive Coach, former Global CMO, Diageo, and Sherilyn Shackell, Founder and CEO of The Marketing Academy.
“Although I was responsible for commercial results, and brand growth, putting the emphasis on people and talent made the difference. When you're trying to work across 180 countries with 1,200 people, you realize pretty quickly, it is not about you. It's about everybody else.”
– Syl Saller, Executive Coach, former Global CMO, Diageo
“We have better communicators than any other function in the board suite. The CMO understands what communication is at a visceral level. And communications is one of the biggest leadership superpowers. Being a fantastic communicator really can add value, credibility to the impact and influence that you can make in the boardroom. ”
– Sherilyn Shackell, Founder & CEO at The Marketing Academy
“One big reason I got there was just always being open to learning. I’m not your typical marketer who just knows marketing. And I think marketing has truly evolved to needing to be a general manager. I want to continue to learn, be challenged, and add value.”
– Christine Nashick, CMO & CEO at DHL Express