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Maryam Banikarim has more than 25 years of marketing experience, managing global brands, and international teams. She is a purpose driven change agent, and the Head of Marketing for Nextdoor, which brings neighborhoods and communities together on their virtual platform. This event is for anyone and everyone looking to grow their community, whether it be internally at work, externally to customers and consumers, and even at home with your local neighborhood.
Nextdoor changed their logo from the house to the "wave" to make it more approachable and warm
People were not looking for a sense of belonging, but wanted to plug in to find the things they needed
Need to have trust and verification as a part of any platform
Does not always need to be geographical, it can be cause-based, business-based, etc.
In a time of the pandemic, people are wanting to use community more to get what they need, but also to connect with others around them
Using Community as a Forum for Engagement
Small businesses are core to neighborhoods, how can you use the community to help?
People are becoming more and more innovative with the pandemic on how they can help their local businesses
Nextdoor has allowed people to get verified quickly to market to their local neighborhoods through the platform
Using the relationship between marketing and product team - insights really matter and teaming together is more important than ever to help both marketing plans and product roadmap
