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Event Wrap Up:
Maryam Banikarim has more than 25 years of marketing experience, managing global brands, and international teams. She is a purpose driven change agent, and the Head of Marketing for Nextdoor, which brings neighborhoods and communities together on their virtual platform. This event is for anyone and everyone looking to grow their community, whether it be internally at work, externally to customers and consumers, and even at home with your local neighborhood.
Listen to the full Virtual Roundtable [56:40]
Come for Utility, Stay for Community.
Using Community as a Forum for Engagement
Experiment and Learn Quickly
Marketers want to take risks, but get pushback from executives that it doesn't align with the overall plan
When you take risks and experiment, it also empowers your employees as well as your customers and consumers
Leave room for creativity
Sometimes you need to get a little scrappy