Build Marketing Capabilities That Matter

Virtual Events
Tue, May 4, 10:00 AM (PDT)

About this event

How do marketing organizations decide which marketing capabilities to build? Join MarCaps as they explain why marketing capabilities matter, and demonstrate the impact they have for Return on Assets. Capabilities prioritized in sync with the marketing value proposition offer clear direction for capability development plans. They will also show members  new capability measurement and management tool from MarCaps helps develop an aligned development plan. We look forward to seeing you there! 

Not a member but interested in attending? Register here! 


  • Neil Morgan

    Neil Morgan



  • Host

  • Jon Suarez-Davis

    Jon Suarez-Davis


    SVP, Marketing Strategy & Innovation