Bringing New Ideas in Brand Integration Into Olympic Level Events

Virtual Events
Thu, Apr 29, 2021, 9:00 AM (PDT)

About this event

Rick Garson is the Artistic Director of Cheer for the Olympics. He is also the creator of The Billboard Music Awards, has produced 7 Super Bowl Shows and the Victoria Secret Show broadcast from Shanghai. He worked with both the Sochi Olympics and is engaged with the Beijing Olympic games as well. He was THE pioneer in the brand integration space in the early 2000’s when he did full brand integrations into his music/broadcast productions.

In this roundtable, Rick will share with members:

  • How Rick pioneered brand integration into live/broadcast productions
  • How brands integrate into the Olympics/Cheer for the Olympics
  • How VR & AR are changing the production/sponsorship landscape
  • The challenges of broadcasting from China
  • The different marketing approaches needed to market in China

You won't want to miss this one! We hope to see you there. 

Not a member but interested in attending? Register here! 



  • Sandi Capra

    Sandi Capra

    Grove Ave Solutions