Grad Conn, Chief Experience and Marketing Officer at Sprinklr, andRob Harles, Managing Director at Accenture Interactive discussed how empathetic design can bring the human element back into digital interactions with customers.
Extensive experience building successful digital businesses in the areas of strategy, digital architecture and design, digital marketing, social media, and emerging channels. Specific expertise in artificial intelligence, machine learning, chatbot/digital automation, eCommerce, content marketing, SEO/SEM, as well as the practical application of quantitative and qualitative analytics.Passionate about ensuring the human element doesn't get lost in technology.Specialties:• Business strategy, digital design and innovation• Social media, social commerce, content management, knowledge discovery and collaboration• Digital marketing, analytics, and CRM• Digital automation, NLP, and AI systemsBoard work includes The Posse Foundation, The Open ID Foundation and the Oxford University Business Club. Frequent speaker and writer on the future of digital innovation in customer care, knowledge management, marketing and social media.
As Sprinklr’s Chief Experience & Marketing Officer, Grad leads a team of modern marketers focused on helping the world’s most loved brands create happy customers.