Balancing Brand and Performance Marketing to Drive Long Term Growth

Virtual Events
Wed, Jan 19, 2022, 8:00 AM (PST)

About this event

Watch the full recording here! 

Marketing leaders are constantly negotiating the tension of prioritizing brand objectives to drive emotional engagement with customers against prioritizing performance objectives to get their audiences to take a specific action. Finding the right balance is critical to building both long-term brand value and immediate-term business value.

Join Ryan Pitylak, founder and CMO of ZenBusiness, and Paul D’Arcy, CMO of Miro, for a discussion on aligning the creative canvas of brand marketing with the science and precision of performance marketing to engage customers at an emotional level and create long-term purchasing intent.

We hope to see you there! 

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