Balancing Brand and Performance Marketing to Drive Long Term Growth

Virtual Events
Wed, Jan 19, 2022, 8:00 AM (PST)

About this event

Marketing leaders are constantly negotiating the tension of prioritizing brand objectives to drive emotional engagement with customers against prioritizing performance objectives to get their audiences to take a specific action. Finding the right balance is critical to building both long-term brand value and immediate-term business value.

Join Ryan Pitylak, founder and CMO of ZenBusiness, and Paul D’Arcy, CMO of Miro, for a discussion on aligning the creative canvas of brand marketing with the science and precision of performance marketing to engage customers at an emotional level and create long-term purchasing intent.

We hope to see you there! 

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Speakers

  • Ryan Pitylak

    Ryan Pitylak

    ZenBusiness

    Founder & CMO

    See Bio
  • Paul D'Arcy

    Paul D'Arcy

    Miro

    Chief Marketing Officer