Agile Marketing Discussion Group

Virtual Events
Thu, Aug 19, 8:00 AM (PDT)

About this event

Join The CMO Club and your peers for our monthly discussion group on Agile Marketing. Together, we will discuss challenges, best practices, and resources to help with your move to agile. Anyone who is looking to make the switch, currently implementing, or considering agile will greatly benefit from this meet-up group.

Agenda:

  • Tips and tricks for working in agile with other teams and groups besides your direct team

  • Choosing your scrum master - who, how and what do they do?
  • What are the different approaches for different circumstances? ie: cultural shifts, something that will be slow to implement but want to be agile regardless, etc.
  • Resources - agencies, internal hires, consultants - what is necessary and how do you decide?
  • Hand raise for others who want to facilitate future meetings

We hope to see you there! 


Host

  • Marshall Poindexter

    Marshall Poindexter

    OpenEye Scientific

    Global Head of Marketing and Sales Operations