Watch the full recording here!
Join The CMO Club and your peers for our quarterly discussion group on Agile Marketing. Together, we will discuss challenges, best practices, and resources to help with your move to agile. Anyone who is looking to make the switch, currently implementing, or considering agile will greatly benefit from this meetup group.
In this talk by Melissa Reeve, a SAFe contributor and Agile Marketing thought leader, “Scaling Agile Marketing with SAFe,” we will be exploring the patterns of scaling Agile marketing, including how to utilize the Scaled Agile Framework (SAFe) to expand beyond a few pilot teams. How do you interact with other parts of the organization? What happens to teams that are shared services? What are some common pitfalls to avoid when taking your initiative beyond a few teams? We will be referencing real-world examples, including from banking and healthcare. The session will be followed by Q & A, facilitated by Marshall Poindexter, Global Head of Marketing & Sales Operations at OpenEye Scientific Software.
We hope to see you there!
Not a member but interested in joining? Request membership here!
Agile Marketing Thought Leader
As a SAFe contributor and an Agile Marketing thought leader, Melissa has more than 25 years of experience leading marketing teams in the high tech, education and Agile spaces. She created the Agile Marketing with SAFe course, founded the SAFe Business Agility podcast, and helped lead the evolution of the Agile Marketing Manifesto in 2021. An active speaker and thought leader in the Agile Marke…
As a SAFe contributor and an Agile Marketing thought leader, Melissa has more than 25 years of experience leading marketing teams in the high tech, education and Agile spaces. She created the Agile Marketing with SAFe course, founded the SAFe Business Agility podcast, and helped lead the evolution of the Agile Marketing Manifesto in 2021. An active speaker and thought leader in the Agile Marketing space, Melissa lives in Boulder, Colorado, USA, with her husband, chickens and dogs, where she enjoys hiking and gardening.
OpenEye Scientific
Global Head of Marketing and Sales Operations
