Agile Marketing Discussion Group

Virtual Events
Wed, Jun 22, 8:00 AM (PDT)

About this event

Watch the full recording here!

Join The CMO Club and your peers for our quarterly discussion group on Agile Marketing. Together, we will discuss challenges, best practices, and resources to help with your move to agile. Anyone who is looking to make the switch, currently implementing, or considering agile will greatly benefit from this meetup group.

In this talk by Melissa Reeve, a SAFe contributor and Agile Marketing thought leader, “Scaling Agile Marketing with SAFe,” we will be exploring the patterns of scaling Agile marketing, including how to utilize the Scaled Agile Framework (SAFe) to expand beyond a few pilot teams. How do you interact with other parts of the organization? What happens to teams that are shared services? What are some common pitfalls to avoid when taking your initiative beyond a few teams? We will be referencing real-world examples, including from banking and healthcare. The session will be followed by Q & A, facilitated by Marshall Poindexter, Global Head of Marketing & Sales Operations at OpenEye Scientific Software.

We hope to see you there!
Not a member but interested in joining? Request membership here!

Speaker


Host

  • Marshall Poindexter

    Marshall Poindexter

    OpenEye Scientific

    Global Head of Marketing and Sales Operations