Join us for the New York Chapter's in-person reception on Thursday, October 7th at The Wilson.
We will hold an open dialogue led by Robert Schwartz, VP & Global Leader, Brand Transformation at IBM around the evolution of brand building and future ways of working.
To be successful, today's marketer must be platformed to monitor and respond to a diversity of signals coming from the marketplace (not to mention gathered in data silos across the broader organization). The days of taking a campaign-based approach built around a detailed long-term plan are long gone. Marketers must be more agile in how they plan, react, and go-to-market.
This challenge is not new, but the way marketers approach it is continuously evolving.
Corollary to this (and just as important) is that today's CMO is not only being asked to own growth, they are being asked to bring change by horizontally aligning systems, data, and discipline across the organization.
6:00pm - 7:00pm: Arrivals, testing*, happy hour & networking
7:00pm - 8:00pm: Group discussion led by Robert Schwartz
8:00pm - 9:00pm: Continued networking & discussion
*Your safety remains our top priority and, as of now, we will be requiring all attendees to take an onsite rapid COVID test and we will be following all state & local guidelines.