The CMO Breakfast Club - London

IBM - 20 York Road London, SE1 7ND - View Map London
Wed, Oct 12, 2022, 8:00 AM (BST)

Join us for the first London Chapter Breakfast meeting on Wednesday 12th October for discussions and networking.

About this event

Join us for the first CMO Breakfast Club event for our London Chapter on Wednesday 12th October. 


The key topic for the morning will be: Ecosystems - Amplifying Impact.

Ecosystems

According to a recent Forbes article, the future belongs to Ecosystems.

Ecosystems offer greater reach to market opportunities, access to incremental expertise to drive new innovation and ultimately offer expanded value to customers.

In addition, today’s marketplace is not made up of a single siloed Ecosystem, partners and vendors alike might belong to multiple Ecosystems creating an Ecosystem of Ecosystems with the possibility of exponential growth through a vast network of trusted collaborators.

However, critics might argue that Ecosystems can create increased market conflict with partners and vendors competing for the same piece of the market pie, erode margins through rebates and fees paid, create challenges in maintaining the right skills and potentially dilution of the brand experience if not tightly managed.

So, what does an Ecosystem mean to your business, a strategy for growth or unnecessary burden?

Agenda:

8.00am - 8.15am: Arrivals & Networking

8.15am - 8.30am: Breakfast and Networking

8.30am - 9.15am: Discussion: Ecosystems - Amplifying Impact

9.15am - 9.30am: Reflect and Departure

When

Wednesday, Oct 12
8:00 AM - 9:30 AM (BST)

Where

IBM
20 York Road LondonSE1 7ND

Hosts

  • Chloe Coombs

    Chloe Coombs

    The CMO Club

    EMEA Engagement Manager

  • Simon Edward

    Simon Edward

    IBM UK&I

    Vice President, Chief Marketing Officer & Client Experience Leader