CMO Club London Innovation Forum: Web3

Salesforce London Tower, 'Ohana Floor - 110 Bishopsgate London, EC2N 4AY - View Map Global In-Person Events
Thu, Jul 28, 12:00 PM (BST)

About this event

We’re excited to bring the CMO Club Innovation Forum to London on the 28th of July, 2022! This is an in-person event and there is no virtual component.

Join us for this half-day of CMO-level content focused on the next evolution in digital transformation, Web3. Forum attendees will dive into all aspects of Web3 including the metaverse and NFTs, as well as enabling technologies like cryptocurrency and blockchain.

Web3 is a new frontier, especially for marketers. It offers amazing potential, opportunities for new business models, and new ways to build long-term relationships with customers. But understanding the intersection of the metaverse, blockchain, cryptocurrency, and NFTs poses a challenge for marketers moving at a rapid pace. The CMO Club Innovation Forum aims to make sense of it all, giving participants the knowledge and perspective to ensure that Web3 is positioned and deployed correctly within their organizations.

In addition to a powerful agenda packed with world-class sessions and speakers, the Innovation Forum will kick off with a networking lunch and conclude with a cocktail reception.

Event Information

Date: Thursday, 28 July, 2022
Venue: Salesforce London Tower, 'Ohana Floor (L36)
Address: Salesforce Tower, 110 Bishopsgate, London EC2N 4AY, United Kingdom

Event Agenda

12:00 p.m. - 1:00 p.m. Guest Check-in + Lunch

1:00 p.m. - Intro and Welcome
  • Judy Ambers, Director of Executive Programs – The CMO Club, Salesforce
  • Jon Suarez-Davis, SVP, Marketing Strategy & Innovation, Salesforce
1:10 p.m. - The ABCs and 123s of Web3 - A Primer on Web3 Terms, Concepts, and Technologies
  • Nino Bergfeld, Co-Founder, Salesforce Web3 Studio

We begin with a solid grounding in Web3 fundamentals. Nino Bergfeld, co-founder of the Web3 Studio at Salesforce will lay out the core technologies and concepts underpinning Web3 and the evolution from Web 1.0 and Web 2.0 — providing knowledge and context to clearly see the opportunity ahead.

1:55 p.m. - The Business Case for Web3

  • Henry Cowling, Chief Innovation Officer, MediaMonks

Web3 has the potential for profound change, but what is the business case for Web3—why should marketers care? This session will explore the business cases for Web3 from a marketers’ perspective. Understand how Web3 drives brand awareness, activation, community, loyalty, and more.

10 MIN BREAK

2:40 p.m. - My Dream NFT Workshop
  • Nino Bergfeld, Co-Founder, Salesforce Web3 Studio
  • Henry Cowling, Chief Innovation Officer, MediaMonks
  • Maria Nordstrom, Chief Growth Officer, EMEA, MediaMonks

In this workshop session, attendees will work in groups to design their very own NFT. Web3 experts will work with attendees to guide them in this exercise and answer questions they may have about the process of building and designing an NFT.

3:20 p.m. - Practical Priorities for Approaching Web3

  • Seema Khinda Johnson, Co-Founder & COO, Nuggets
  • Jess Houlgrave, Crypto and GTM, Checkout.com
  • Diego Borgo, Strategic Advisor, Web3 Studio
  • Sebastian Micozzi, Global SVP, Digital Transformation, Baccardi

Web3 promises to revolutionize how we do business and go to market, but what do marketers really need to focus on as they approach it? In this interactive session, we’ll ask our distinguished and diverse panel to give their perspective on the best approach to Web3 around trust and safety, crypto/blockchain, branding, and community.

10 MIN BREAK

4:00pm - Mindfulness / Connection Exercise

  • Ian Walker, Senior Director, Talent Experience, Salesforce

4:25 p.m. - The Gr3at Disruption: Web3

  • Marc Mathieu, Strategy - Customer Transformation & Innovation, Salesforce

Marc Mathieu recaps the day in a fireside chat about Web3, the opportunity in business and beyond, and why Web3 is a key priority for a customer-centric business.

5:00 p.m. - Cocktail Reception and Networking


Seats are limited so please reserve your spot now.
Please note: this is an in-person event and there is no virtual component.

Not a member and wish to attend? Please Register Here

Speakers

When

Thursday, Jul 28
12:00 PM - 7:00 PM (BST)

Where

Salesforce London Tower, 'Ohana Floor
110 Bishopsgate LondonEC2N 4AY

Host

  • Judy Ambers

    Judy Ambers

    Salesforce

    Director of Executive Programs, The CMO Club