CMO Club Innovation Forum: Web3

The West Hollywood EDITION - 9040 Sunset Blvd West Hollywood, 90069 - View Map Global In-Person Events
Wed, Apr 20, 1:00 PM (PDT)

About this event

Not a member and wish to attend? Please Register Here

We’re excited to announce our first CMO Club Innovation Forum in Los Angeles on April 20, 2022.

Please join us for a half-day of CMO-level content focused on the next evolution in digital transformation, Web3. Forum attendees will dive into all aspects of Web3 including the metaverse and NFTs, as well as enabling technologies like cryptocurrency and blockchain.

Web3 is a new frontier, especially for marketers. It offers amazing potential, opportunities for new business models, and new ways to build long-term relationships with customers. But understanding the intersection of the metaverse, blockchain, cryptocurrency, and NFTs poses a challenge for marketers moving at a rapid pace. The CMO Club Innovation Forum aims to make sense of it all, giving participants the knowledge and perspective to ensure that Web3 is positioned and deployed correctly within their organizations.

In addition to a powerful agenda packed with world-class sessions and speakers, the Innovation Forum will conclude with a cocktail and networking reception.

Seats are limited so please reserve your spot now.

Event info

Date: April 20, 2022
Time: 1:00 p.m. - 6:00 p.m.
Venue: The West Hollywood EDITION
Transportation: LAX will be the most convenient airport for travel. Valet parking is available on site.
Recommended Hotel Accommodations:


1:00 p.m. - Intro and Welcome
  • Brian Solis, Global Innovation Evangelist, Salesforce
  • Tiffany Xingyu Wang, Chief Strategy & Marketing Officer, Spectrum Labs

1:15 p.m. - The ABCs and 123s of Web3 - A Primer on Web3 Terms, Concepts, and Technologies

  • Mat Sweezey, Founder Web3 Studio, Salesforce

We begin with a solid grounding in Web3 fundamentals. Mat Sweezey, founder of the Web3 Studio at Salesforce will lay out the core technologies and concepts underpinning Web3 and the evolution from Web 1.0 and Web 2.0 — providing knowledge and context to clearly see the opportunity ahead.

2:00 p.m. - The Business Case for Web3

  • Steven Wolfe Pereira, CEO, Co-Founder, Encantos
  • Melanie Plaza, CTO, AE Studio
  • Shannon Pruitt, Global Chief Content & Partnerships Officer, Stagwell

Web3 has the potential for profound change, but what is the business case for Web3—why should marketers care—and what is the real opportunity today, and in the future? This session will explore Web3 from the CMO perspective, including brand activation, reaching new consumers, improving customer LTV, and the emergence of new revenue streams anchored by Web3.

2:40 p.m. - BREAK

2:50 p.m. - Crawl, Walk, Run - Where Does a CMO Start? (Small group workshops)

  • Jevan Fox, CRO, AE Studio
  • Melanie Plaza, CTO, AE Studio

How do CMOs get started with Web3? In this workshop session, attendees will roll up their sleeves and break into small groups to get a practical understanding of where to start. Web3 experts will work with each group to help attendees address their challenges and give practical advice for next steps.

3:30 p.m. - Community and the Promise and Potential for Web3

  • Steve Rossmann, Adjunct Professor, LMU-LA College of Business Administration
  • Tiffany Xingyu Wang, Chief Strategy & Marketing Officer, Spectrum Labs
  • Hope Frank, CMO, Labster
  • Sasha Wallinger, Founder, Blockchain Style Lab

With community at the heart of all marketing, what is the promise and potential of Web 3 for the communities we serve as marketers? This session will explore what we’ve learned from Web 2.0, how Web3 can be a force for good, and the potential of Web3 to bring positive change around privacy, trust, and inclusion.

4:05 p.m. - BREAK

4:15 p.m. - The Gr3at Disruption: Closing Discussion with Marc Mathieu

  • Marc Mathieu, Strategy - Customer Transformation & Innovation, Salesforce

Marc Mathieu recaps the day in a fireside chat about Web3, the opportunity in business and beyond, and why Web3 is a key priority for a customer-centric business.

5:00 p.m. - Cocktail hour and Fireside chat with Baratunde Thurston

  • Baratunde Thurston, Writer, Activist, Comedian, and Host, How To Citizen with Baratunde podcast
  • Jon Suarez-Davis, SVP, Marketing Strategy & Innovation, Salesforce

Jon Suarez-Davis and Baratunde Thurston discuss the opportunities and challenges of, and the interdependencies between, technology, democracy, and equality in the metaverse and IRL.

Not a member and wish to attend? Please Register Here



Wednesday, Apr 20
1:00 PM - 6:00 PM (PDT)


The West Hollywood EDITION
9040 Sunset Blvd West Hollywood90069