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Jon Bridges, Chief Marketing Officer at Chick-fil-A Corporate led a CMO Club Virtual Roundtable around the challenges of driving innovation for real market leadership. Bridges shares his formula for continuous innovation across the marketing function and optimizing against a view of the future.
Bridges’ view is that “we never really get there” with greatness, and it’s about “always striving for what’s next.” He explained that despite Chick-fil-A’s massive success, his responsibility as CMO is to be always looking for opportunities to improve. His advice to other CMOs?
“I’ve always been a person who tries to extract strategy and write it down, so it’s clear. If you do that, the whole organization will thank you, because they just want clarity.”
– Jon Bridges
Bridges described a relentless process for recognizing opportunities and making investments in key growth areas for the business. He emphasized three key areas to focus on:
“How do you envision what the world is going to be like in 3 years, 5 years, 10 years, and make sure you are making the investments now?”
– Jon Bridges
Listen to the full Virtual Roundtable as Bridges expands on these key themes and gives examples of how CMOs can keep evolving the ways they strive for greatness (as well as a number of reading recommendations that Bridges make for additional learning opportunities).